Toast of the town

"My idea was to choose an object that wouldn't attract me, either by its beauty or by its ugliness. To find a point of indifference in my looking at it, you see." Marcel Duchamp.

In the early part of 20th century, artist Marcel Duchamp changed the way people viewed art, forever. He paved the way for the birth of abstraction, surrealism, and most forms of modernist expressive art. And through his most iconic artwork - Fountain [1917] - and the transformation of the found object, or 'Readymade' a new language would evolve.

Fast forward 80 years, and this Duchampian subversive action hits the streets, through Toasters - with the elevation of a humble domestic appliance into an iconic emblem for the urban age.

UPDATE - The Toasters pop up in Turnpike Lane. See the results HERE